Helping businesses grow through SEO, AI optimization, and social search—powered by data-driven marketing operations.
Richmond, VA, USA + Remote Work
About Me
I’m a digital marketing strategist and data analyst with over 12 years of experience driving growth for startups, agencies, and established brands. My approach blends technical SEO, AI-assisted optimization, and data-backed strategy to help businesses get found online, convert more leads, and scale sustainably.
What I do:
SEO & AI Optimization (AIO / AEO / GEO / Social Search):
Craft content, structure, and features so that your site and brand appear not only in traditional search results but in AI-generated answers, voice / conversational search, and social search contexts.
Marketing Operations & Data Strategy:
Build systems, dashboards, and workflows that translate your digital activities into insights and action. From reporting and analytics to process design and cross-team coordination.
SEO-friendly Web Design & UX:
Design websites & front-end experiences optimized for speed, accessibility, search-crawlability, schema, mobile experience & conversion.
Recent Key Wins
Boosted organic sessions by 34% in 6 months for a dermatology network, driving consistent lead growth across 41 websites.
Developed a post-launch SEO strategy that grew a nationwide IT firm’s traffic +20% QoQ and conversions +85% QoQ.
Increased a Colorado insurance firm’s visibility +27% YoY in sessions and +38% YoY in conversions, resulting in higher qualified leads.
Services
SEO Strategy & Execution
Technical SEO, site audits, and on-page optimization
Content strategy and keyword targeting
Local SEO for service-based businesses
AIO (AI Optimization)
AI-assisted content research and generation
Scalable FAQ/Q&A content for search visibility
Workflows that blend automation with human oversight
Social Search Optimization
Optimize TikTok, Instagram, LinkedIn, and YouTube for search visibility
Social content keyword research & trend analysis
Content repurposing strategies
Marketing Operations & Analytics
GA4 + Looker Studio dashboards
Cross-team marketing process development
Data visualization and ROI reporting
SEO-Friendly Web Design
Conversion-focused websites (WordPress, Squarespace)
User-first design optimized for search
Ongoing site maintenance & performance monitoring
Certifications & Skills:
Google Analytics (GA4 Certified)
SEO, Local SEO, Content Strategy
Marketing Automation & Reporting
WordPress, HTML/CSS, Adobe Creative Suite