Meet a high-energy digital marketing strategist and data analyst with 9+ years of experience in the promotion of startups and other dynamic businesses
who strives to create meaningful, profitable relationships with all clients and business consumers
Based in Richmond, VA…
…but my analytical and creative problem solving has helped clients across the country, and even the globe.
My most valuable accomplishments to date include:
- Collaborating on the business development and data-driven marketing strategies for the launch of ShopCastTM, a SaaS solution which generates search and social ads for a retailer’s complete inventory.
- Researching, developing and implementing an effective, brand-building search engine optimization strategy to bring success to 100+ clients in their online marketing campaigns.
- Conceptualizing and building an onboarding process that allowed the company to grow revenue by over 300% in 12 months, and grow the number of accounts 250% in 6 months.
- Connecting remote, full-time employees all across the country to set and meet goals surrounding projects and processes, to run a successful startup business.
Freelance
Digital Marketing Specialist
2022 - Present
Designed and developed visually appealing and user-friendly websites utilizing Wordpress.
Crafted and executed local SEO strategies to improve organic search visibility and drive targeted traffic to clients' websites.
Optimized local business listings, managed online reviews, and implemented citation management techniques to enhance local search rankings and boost online reputation.
Workshop Digital
Senior SEO Analyst
2021 — 2022
Created organic digital marketing strategies driven by analytics, and provided human-driven, customized reporting and dashboards to ensure data is easy to communicate.
Aided in reporting platform transition to Google Data Studio, developing custom data visualization for the clear communication of organic performance over time.
Built custom dashboards and visualization to improve internal client management of performance, strategies and time allocation.
Lynkem
Director of Marketing
2018 — 2020
Collaborated with C-level executives on business development and marketing strategies for the launch of ShopCast™, an automated solution to generate search and social ads for a retailer’s complete inventory.
Managed all aspects of email campaigns, including the development of all content, email lists, and AB testing strategies, utilizing Hubspot’s email platform.
Created all marketing assets, ranging from website design and development, to both live action and animated video creation for social media and email marketing campaigns.
Matador Solutions, LLC
Director of Operations
2014 — 2018
Enabled the growth of a startup company from an annual revenue of $300K to over $1.5M, by implementing sustainable account management and operations systems.
Directly managed a team of 10+ marketers and developers, overseeing 150+ digital marketing accounts.
Implemented and managed the addition of new verticals, allowing the value-adds for our clients to expand from SEO and Reputation Management, to also include Facebook Advertising and Google Ads, web conversion and UX improvements, and in-depth competitor analysis.
Directly managed all website development projects and gained a working knowledge of Wordpress frontend design and development.
Created Streamlined systems for SEO best practices for all new clients, and communicated effectively when the ever-changing Google algorithm called for new strategies.
Polymer Solutions
Marketing Specialist
2013 — 2014
Delivered relevant content to target B2B markets over social media platforms, such as Twitter (utilizing Hootsuite), Facebook, and LinkedIn.
Conducted email blasts of marketing content to B2B customers, using Salesforce and MailChimp applications.
Executed SMM strategies and made decisions based on the insights gathered from Google Analytics.
Certifications
Google Analytics Certification (GA4)
Social Media Marketing (by Udemy and SO ME Academy)
SEO Skills
Technical SEO
On-Page and Off-Page Optimization
Content Optimization
Local SEO
Keyword Research
Data Analysis & Reporting
Professional Skills
Systems & Process Development
Leadership & Management
Internal & External Communications
Continuous Learning & Adaptability
Front End Web Development - Wordpress, Squarespace, HTML5 & CSS
Adobe (Photoshop, Premiere, Animate, Illustrator, Audition)
MBA
Earned a Master’s degree in Business Administration, maintaining both athletic and academic scholarships, while working 2 part-time jobs, providing weekly yoga instruction for the Radford University Track & Field Team, and starting a career in freestyle snowboarding.
Radford University
Radford, Virginia
January 2013 — May 2014
BBA - Management, Entrepreneurship
Earned a Bachelor’s degree in Business Administration for Management, with a concentration in Entrepreneurship, while competing year-round for the Division I Radford University Women’s Track & Field and Cross Country teams.
Radford University
Radford, Virginia
August 2009 — December 2012